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swot analysis of snitch – student friendly report

By sahan kumar

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swot analysis of snitch
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SNITCH is an Indian startup fashion brand for men’s fast fashion. They started as a B2B brand and shifted to D2C (Direct to Customers) Business  model  in 2020 during the pandemic. Their mission is to provide trendy , high quality clothing at affordable prices to youngsters , style conscious customers including Gen Z and millennials .

They have a wide range of products including shirts , trousers , polo tees and accessories. They started with 40 products and have expanded to over 1000 products on their website and sell online across India . SNITCH has seen tremendous growth with monthly sales growing steadily and they did ₹23 crore in 2021. They focus on fast and affordable orders and most of the orders are shipped within 24 hours.

swot analysis of snitch provides detailed analysis for readers, students and investors who are interested to know about the company . swot analysis provides strengths, weaknesses , opportunities and threats that helps readers to make informed decisions about the company .

snitch company details

The following is a quick Information table of a snitch company , which helps you to understand about the company  in a short time .

DetailInformation
Company NameSnitch Apparels Private Limited
websitesnitch.co.in
Incorporation Date19 July 2022
Last Reported AGM Date27 December 2023
Authorized CapitalINR 130.0 Lacs
Paid-up CapitalINR 103.8939 Lacs
IndustryManufacture of wearing apparel, dressing and dyeing of fur
TypeUnlisted Private Company
CategoryCompany limited by Shares
SubcategoryNon-govt company
Registered AddressNo 1/1, St.Johns Church Road, Bharathi Nagar Frazer Town, Bangalore North, Karnataka – 560005, India
DirectorsSiddharth Ramesh Dungarwal, Reema Moolchand Sanghvi

Features of snitch company

swot analysis of snitch
swot analysis of snitch

Direct to Customers (D2C) :  Founded in 2019 by Siddharth R Dungarwal, originally as a B2B brand before pivoting to D2C during the pandemic.

Product Range : Men’s clothing – formal, athleisure, party wear, plus sizes, accessories.

Mobile App : Launched Snitch 2.0 with AI driven features like personalized recommendations and social commerce.

Sustainability : Focusing on eco friendly practices , packaging made from corn husk and recycled materials.

Growth : 5x growth in FY 2021-2022 , aiming to reach  50 crores by next year.

Customer Centric Approach : Mainly focusing on  exceptional customer service and engagement , using automation to streamline operations and improve user experience .

snitch competitors

Snitch faces huge competition from other well established fashion brands which provide similar products and have a good market share .

Bewakoof : A leading internet first brand offering a wide range of fashion products.

Styched : Focuses on trendy clothing for men and women, also an internet-first brand.

RapidBox : Similar to Snitch , RapidBox also competes in multi space fashion category providing similar products .

swot analysis of snitch
swot analysis of snitch

Zara : A global fast fashion retailer known for trendy wears .

H&M : Offers a diverse selection of clothing with a focus on sustainability .

Forever 21 : Targets younger consumers with trendy styles at affordable prices.

ASOS : An online retailer with a broad range of fashion products for men.

Boohoo : Known for targeting younger audiences with trendy , affordable options .

Strengths of snitch – swot analysis of snitch

Fast Fashion Approach : Snitch is quick on fashion trends . They release new designs every week , targeting the 18-35 age group , so the brand stays relevant and cool to a young fashion conscious customer base. Their fast fashion model allows them to manufacture and deliver trendy products in 25 days​

Direct-to-Consumer (D2C) Model : Initially a B2B brand, Snitch went D2C during the pandemic. This move has helped them build direct customer relationships and boost online sales, now they have a turnover of ₹23 crores​

Lean Inventory Management :  To avoid the problem of “dead stock” (unsold products), Snitch produces products in small batches of 50-100 pieces. This way they avoid excess inventory, a common problem in the fashion industry​

Brand for Gen Z and Millennials : Snitch is a brand for budget conscious, trendy young men. This is the demographic focus that works for them in the Indian market​

Weaknesses of snitch – swot analysis of snitch

Dependency on Fashion Trends : As a fast fashion brand , Snitch relies heavily on constantly changing trends . If customer preferences shift or they fail to capture upcoming trends , they risk losing relevance quickly​  and there is also a chance of high closing stock which gets outdated .

High Marketing Costs : With 28% of their expenses going toward marketing , Snitch needs to continually invest in promoting their brand to maintain visibility and attract customers . This can strain profitability, especially for a still growing brand​ .

Returns and Order Cancellations : Return rates for Snitch stand at around 30% . Managing such a high return rate can add extra costs and complexities to their operations .

Opportunities to snitch – swot analysis of snitch

Growth in Men’s Fashion : The men’s fashion market in India is growing rapidly , projected to reach ₹3.3 trillion by the year 2028. This presents a huge opportunity for Snitch to capture a larger share of the market​ .

Global Expansion : With increasing revenues and backing from investors and presented in shark tank show , Snitch has the potential to expand beyond India, targeting international markets, especially given the growing popularity of Indian fashion brands globally​ .

Leveraging Sustainability : As fast fashion faces criticism globally for its environmental impact, Snitch could enhance its appeal by incorporating more sustainable practices , such as eco friendly materials and reducing waste .

Threats to snitch – swot analysis of snitch

swot analysis of snitch
swot analysis of snitch

Intense Competition : Snitch faces high competition from established brands like Zara , H&M 

and Indian players like Pantaloons and Van Heusen . Competing against such well established brands in both price and product innovation is a big challenge .

Economic downturns : As a brand that targets budget conscious consumers , any economic downturn or reduction in consumer spending such as inflation , disasters , etc  directly affect Snitch sales .​

Evolving Consumer Preferences : With the fast paced nature of fashion, there’s always the risk that Snitch might fail to meet changing consumer preferences , leading to a drop in sales and an increase in unsold inventory

snitch apparels pvt ltd reviews

Review AspectDetails
Quality of ProductsGood quality clothing that matches online descriptions.
Comfort and FitCustomers express satisfaction with the fit and comfort of garments.
Variety of StylesOffers a diverse range of styles catering to different tastes and occasions.
Customer ServiceResponsive customer service with prompt replies to inquiries and feedback .
User-Friendly AppThe Snitch 2.0 mobile app increases the shopping experience with AI driven recommendations.
Sustainability InitiativesCommitment to eco friendly practices , including a ‘ Relove ‘ initiative for reselling pre owned items.

Conclusion 

Analyzing the strengths , weaknesses , opportunities and threats  faced by SNITCH provides valuable insights into its operational landscape . Snitch has solid strengths with its fast fashion model , lean inventory and strong appeal to young customers. Snitch Apparels Pvt Ltd has received generally positive reviews from its customers . However, to continue growing , the brand will need to look into its weaknesses and capitalize on emerging opportunities , while keeping an eye on external threats such as high competition and changing customers’ tastes .

FAQs

1. Who is the founder of snitch ?

Siddharth Dungarwal is the founder and CEO of Snitch, a men’s fashion brand based in Bangalore, India

2. What innovative strategies did SNITCH use to stand out in the market ?

Snitch mainly focused on attracting youngsters , so they made their digital presence through social media ads and collaborating with fashion influencers .

3. Does sharktank helped snitch ?

Snitch is a men’s fashion brand that sells everyday essentials like partywear, formal dress, leisure wear, and athleisure wear. The company was featured on season 2 of Shark Tank India and raised Rs 1.5 crore from the show’s judges.

4. Who invested in Snitch?

SWC Global : Co-led the Series A funding round for Snitch 

IvyCap Ventures : Co-led the Series A funding round for Snitch 

Angel investors include: 

Peyush Bansal, founder of Lenskart 

Aman Gupta, founder of Boat 

Anupam Mittal, founder of Shaadi.com 

Namita Thapar, chief executive of Emcure Pharmaceuticals 

Vineeta Singh, co-founder of Sugar Cosmetic

Also Read :

Flipkart Business Analysis
swot analysis of meesho
swot analysis of hero motocorp
Swot analysis of Bajaj Allianz

sahan kumar

Hello! I am Sahan Kumar, an MBA student with a keen interest in finance and business analytics tools. On this platform, I provide free resources to help you learn more about finance and business analytics. Let's learn together !

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