Croma, owned by the Tata Group, is a major retail market in India with 110 stores located in different parts of the country’s top cities. Croma competes with other large players in the electronics retail market , such as Reliance Digital and has established itself as a strong competitor by achieving a revenue of Rs. 3200 crores.
Croma is a well-known retail store in India that sells electronics and home appliances. To understand how Croma is performing in the market, we can use a method called SWOT analysis. This swot analysis of croma helps us identify Croma’s Strengths, Weaknesses, Opportunities, and Threats. Let us look at each segment of croma in more detail.
Contents
Quick Details of Croma – croma swot analysis
| Category | Details |
| Company Name | Croma (operated by Infiniti Retail Ltd.) Type Retail consumer store for electronics and home appliances |
| Founded | 2006 |
| Headquarters | Mumbai, India |
| Parent Company | Tata Group (a subsidiary of Tata Digital) |
| Number of Stores | Over 550 stores across 220+ cities in India |
| Product Range | Offers over 16,000 products from more than 550 brands, including smartphones , Televisions , Home appliances and personal care , etc . |
| Market Share | Approximately 58% in the organized electronics retail sector |
| Revenue | Estimated at ₹3,200 crores (approximately $430 million) |
| Online Presence | Operates an online store at www.croma.com, serving over 19,000 pin codes across India |
| Unique Selling Proposition (USP) | Focus on customer experience with live demos and knowledgeable staff; offers lifetime assurance on after-sales service. |
| Private Label Products | Croma has its own brand products that account for 20-30% of sales in its stores |
swot analysis of croma – STRENGTHS
Strengths are the positive elements that helps business succeed in the long run.
Wide Range of Products
Croma offers a broad selection of products , such as electronics , home appliances and personal care items . This variety in products attracts a wide range of customers by meeting multiple needs in one place.
Support from Tata Group
Croma is owned by the Tata Group which is a well known and trusted company in India . This backing gives Croma credibility and helps build customer trust , which contributes to its stability and growth.
Strong Growth
Since its establishment in 2010, Croma has experienced good growth, capturing a 58% market share. This growth indicates that a large number of customers are happy and prefer shopping at Croma which made it one of the leading players in the industry.
Online Presence
Croma has an online ecommerce platform called croma.com website , which allows customers to shop from their home . This is helps to attract more customers as many people are now shopping online from their comfort zone.
Private Label Brands
Croma also has its own branded products , offering quality items at affordable prices like zudio with good quality . These private label brands help Croma build customer trust and improve sales.
swot analysis of croma – WEAKNESSES
Weaknesses are the areas where Croma needs to improve to strengthen its market share .
High Competition
Croma faces high competition from similar stores like Reliance Digital and from online giants like Amazon and Flipkart which are well established and have significant market share . This makes it challenging to attract and retain customers.
Slow Online Growth
Although Croma has an online presence , it is not as popular as its online competitors like amazon or flipkart . Other companies have well-established online sales that are often more efficient, But Croma needs to market its online presence through social media and print media to get to know the people .
Low Brand Recognition
While the Tata Group is well-known , the Croma brand itself is still building its reputation in the market. Other brands in electronics and appliances may be more recognizable to customers.
swot analysis of croma – OPPORTUNITIES
Opportunities are chances for Croma to expand or improve its business . Some of the key opportunities include:
Increase in Disposable Income
With better jobs and higher incomes , more people in India can afford to spend on electronics and home appliances . This is an opportunity for Croma to grow its customers .
Growth in Online Shopping
As online shopping continues to increase , Croma can work on improving its online platform to attract more online shopping customers .
Demand for Special Stores
Customers are increasingly looking for specific , niche products . Croma can open more specialty stores that focus on specific product categories to meet these needs.
swot analysis of croma – THREATS
Threats are challenges or potential dangers from the outside environment that could impact Croma’s business .
Heavy Competition
The retail market is highly competitive , with already established many well known companies vying for customer attention. This heavy competition can make it hard for Croma to survive in the long run.
Increase of Startups companies
New online startups businesses are constantly entering the market . These companies often attract customers with innovative ideas and discounts which can take away customers from established stores like Croma.
Economic Changes
Economic downturns such as inflation , pandemics can reduce consumer spending on luxury or non essential items like electronics and appliances . This can directly impact Croma’s sales and reduce profits .
Conclusion
Croma is a popular stores in India that sells electronics and home appliances . It is supported by the Tata Group , which helps it grow and gain trust from customers. Croma has many strengths , like a wide range of products , online shopping and its own brand items .
However, Croma faces problems like strong competition from stores like Reliance Digital and online well established firms like Amazon and Flipkart . Its online shopping is not as popular as these competitors.
Croma has good chances to grow because more people are shopping online and spending more on electronics if they find it helpful and value for money . But it must work hard to stay ahead of competition and handle challenges like new startups and economic problems . If Croma focuses on improving and adapting to new marketing and selling techniques , it can become even more successful in the future and survive in the long run .
FAQs
1. croma which country brand ?
Croma is an Indian brand founded by Infiniti Retail Ltd , owned by the Tata Group.
2. is croma trustworthy ?
Yes , Croma is trustworthy because it is backed by the Tata Group , a well-known and respected company .
3. who is the founder of croma ?
Croma was founded by Infiniti Retail Ltd , which is one of the Tata Group.
4. what are the weaknesses of croma ?
Croma’ s weaknesses include heavy competition from Reliance Digital , Amazon and Flipkart , slow online growth and less recognition compared to other brands .
